Whiskey Old Times. Kisses are like whiskey, we always prefer them double.

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Cartavio Rum Company, the leading company in the manufacture and sale of alcoholic beverages, hired us to develop the new image of its Old Times whiskey, a product that competes with other imported brands in the sub-standard category.

The project's main objective was to strengthen the perception of the product’s quality, building a stronger emotional connection with the customer. Creating a graphic shield and a visual language that emphasized the traditional spirit of not only the category but also the product, we were able to imbue the brand with a distinct personality.

The result was overwhelming: a powerful and aspirational brand that connected with its audience, raising consumption and sales by over 200%.