VESUR. Opening new paths.

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After 60 years of operations at the Vía Expresa from Paseo de la Republica, it was decided to connect Lima South with the Panamericana Sur highway. In that context, VESUR was born, a key piece in a mega development project of a city that grows and takes the place for the future.

Being a highly visible project as well as having a great impact on the residents of the surrounding areas, it was necessary to create an identity system that incorporated all the tools that would enable communications based on attributes such as integration, connection and progress.

Due to the nature and characteristics of the project, we developed an independent identity from the Graña y Montero Group, to which it belongs, but linking the two universes throughout the use of a similar color palette. Vesur, a path towards the future.