Tambo+ Tambots are in town!

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Convenience stores, a still undeveloped and unknown format in the retail sector in Peru, is the opportunity for which Great Retail Corporation (Lindley) decided to bet. In response, they decided to develop a value proposition that seeks to provide consumers with the perfect balance between the modernity of supermarkets and the proximity and warmth of our “bodegas” (traditional little stores).

That’s how, inspired by the "Tanpus", today known as "Tambos", we developed a great concept and visual brand building, from the name to the retail environment. Through a lettering worked especially for the logo, we simulate the stones solidity of the Inca walls which, in contrast with an expressive, original and active visual system, give Tambo+ the freshness and dynamism required for the category.

An important resource used in the system are the Tambots, an infinite world of characters, which fill the stores with life, giving that friendly and complicity touch to the customers, and making Tambo+ a unique brand.