Inacal

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The National Quality Institute -INACAL, the governing body that promotes and ensures the quality of goods and services, and contributes to the development and competitiveness of economic activities and consumer protection, commissioned us the development of a relevant and unique identity that could position it as the leading quality institution in Peru.

Taking the essence of the institution as its starting point, and inspired by a fingerprint, we created and developed a brand that represents our Peruvian identity, a unique, diverse and authentic identity, which seeks to preserve and position itself as our mark of quality for the world.

Through a system where the isotype plays a major role, we proposed a number of resources and graphic elements based on their lines and shapes, which help INACAL to build a unique and different identity.