Let's play while eating

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Gloria, a leader brand in the dairy category, asked us to expand its portfolio and launch a new cheese line for the children segment.

Inspired by one of the leading brand equities, we developed a simple and direct illustration style, where some of its parts work as a window that shows and highlight the product in a fun and ingenious way, quickly connecting with the main consumer -the children- and the final buyer (parents).

A playful packaging that respects the architecture of the brand packaging and builds in favor of the masterbrand.