Don Vittorio – Colección Maestra. A unique universe for a leading brand.

Read moreRead less

Don Vittorio, market leader in the category of pasta, takes the initiative to expand its portfolio with new line extensions in order to meet the needs of an increasingly demanding and sophisticated food market.

Our challenge was to define the top line within the architecture of Don Vittorio, strategically preparing the brand and all the elements that make it up for future line extensions.

To do this, we created a new visual territory for the Master Collection, more premium and sophisticated, taking Don Vittorio to a new level. Without neglecting the personality and current brand equities, we developed and selected new elements, a typography that brings greater sophistication and a leading gold color that generates a color blocking that highlights and differentiates the new line.