The Cement of all Peruvians

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Cemento Nacional, brand from one of the major local cement companies in the country, needed to renew its visual identity in order to modernizes and differentiates itself from the competition.

Taking the naming of the brand as its starting point, we established the creative concept “cement of all peruvians”, where we proposed a logo based on the letter “N" from "National" to create a solid and identifying symbol.

Thus, inspired by the colors and forms of national symbols, we represent the peruvian pride and strength through a simple system, where the essential tool is based on the use of red and white stripes as a graphic element, in order to achieve a powerful and distinctive brand.