Cartavio Selecto. A rum with stature.

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Cartavio, the leading rum brand in Peru, decided to work on the redesign of Ron Cartavio Selecto, a product which competes directly with leading international rum brands and whose consumption was falling in the face of other imported rums.

We developed a new visual universe focused on highlighting its origin, the fact that it is produced from the richest sugar cane in the world. We created illustrations inspired from sugar canes and applied them to a transparent label that allow the gold undertones of the product to shine through. In this way, we strengthened the quality, unique personality and premium character of the product.